Thumbs up

Do your clients feel valued? If you’re not doing enough to make your customers feel valued you may struggle to keep their business. In fact, if you lose a customer, 63% of the time it is due to feeling undervalued or neglected.

So, what’s the solution? It’s time to get proactive and take steps to make you clients feel like a million dollars. Below are 7 ways you can do just that!


Keep your client informed throughout each project. Whether you choose to send a weekly update email, schedule a phone call or Skype session at the end of each month, keeping your client up to date and in the loop at every stage is essential for building trust and helping to avoid misunderstandings.

Respond to new enquiries quickly

Ensure every client feels important and valued from the very beginning by making a point to prioritise responding to new enquiries. If possible, set a 12-24-hour deadline for each new enquiry.

Always return calls & emails

Nobody likes to feel ignored – least of all paying customers. If a client emails you or leaves a message, be sure to respond promptly. You may not be able to solve their problem immediately, but by acknowledging them with a reply or follow-up call to let them know you are looking into it you are showing them that you value them and do not take them for granted.

Ask for feedback

Ask every client for feedback on the services you provide. No business is perfect and there are always improvements to be made. Ask your clients for their honest, constructive feedback. Be sure to inform them if and when you make changes as a result of their feedback – this shows that you’re not only listening, but you’re doing.

Thank them

It’s a great idea to thank your clients and customers for doing business with you. You could wait for special events, such as Christmas and Easter, and send out thank you cards and perhaps personalised gifts. Alternatively, you could make a note of each client’s onboard date and send them a thoughtful thank you card or gift on each ‘business anniversary’.

Train staff

The way your team interact with clients is one of the most important factors in making sure your clients feel valued. Customer service and care need to be at the heart of everything you do. Ensure all staff are given adequate customer service training. Whether they work in the office or out on the road, exceptional customer service is essential if you want to make your clients feel valued.

Monitor their achievements

Has a client recently won an industry award, moved offices or taken on a new client? Be sure to congratulate them. One of the easiest way to keep track of clients’ news is to follow them on social media.

At ava, our Virtual Assistant Services will ensure you never miss a client’s call again. Our professional receptionist will be on hand to take enquiries, helping to ensure every always client feels valued.