Tis’ the season to be jolly – and very, very busy! Is your business ready for Christmas? If not, take a look at our tips and get yourself organised in time for Santa Claus.
Now is the time to plan and prepare any Christmas promotions you will offer throughout December. Whether you’ll be offering discount codes, email vouchers or reward points, be sure to launch your promotions with plenty of time to spare.
Get your website ready
Do you sell products via a website? Here are a few tips:
- Ensure any seasonal promotions are displayed clearly and in a prominent position.
- Check copy and product descriptions for spelling mistakes.
- Check stock levels thoroughly. No one likes to be told two days before Christmas that their gift won’t arrive.
- Encourage shoppers to order in plenty of time and display your delivery times clearly to avoid any misunderstandings and disappointment.
Do you promote your business across social media channels? If so, be sure to include your Christmas and seasonal offers in your updates. Worried you won’t have time to manage your accounts during the hectic month of December? Try using a scheduling tool and get your posts lined up well in advance. It will take all of the hard work out of your hands for a few weeks.
The period after Christmas Day leading up to New Year can be just as hectic for some businesses – especially ecommerce businesses. Be prepared for post-Christmas shoppers flooding your website.
Prioritise customer service
Leading up to Christmas, many businesses can expect to experience an increase in the number of customer service enquiries. Make sure you are ready for this. Ensure a member of your team is checking emails regularly and that any queries submitted via social media are dealt with quickly.
Once the Christmas mayhem has passed and New Year’s Day has come and gone, be sure to sit down and analyse the results of your Christmas campaigns and promotions. Did you sell out of any items? Did your website stand up to the pressure? What lessons could you learn from customer feedback? Any insights and analysis you can gather at this stage will help you to plan an even bigger and better Christmas campaign in 2018!
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